Visual identity for "LannaTheGreat", a freelance illustrator and artist from Germany.
It was my job to design a visual identity, broadcast and social media graphics. The goal of the project was to create an identity, that conveys the personality of my client and her community. Also to increase recognizability and communicate professionalism.
By including her illustrations and style into the design system, I wanted to convey the playfulness and weird humor, that she’s known for.
The logo is responsive and made of three parts. The heart is the key element and represents the love for her community. And the face represents the artist. This modular approach is very flexible when it comes to application for various media.
Stories for every occasion
Social media plays a big role in connecting artists with their community. The various templates that I created, make posting on brand content easy and low friction.
Broadcast graphics
The main theme for the broadcast graphics, is the idea of it being a TV show. Different segments or themes can be shown with different channel logos.
The graphics also feature a custom chat widget and redeemable banner. They encourage people to interact and create funny moments.
