Visual identity for "Here Nø Evil", a passionate music producer.
I was given the task of creating a visual identity that embodies the “Three Wise Monkeys” proverb, but with a modern, music-oriented twist. The design should convey the energy and excitement of his music, while also reflecting the positive message of the proverb. The client also wanted a futuristic/edgy theme.
Below you can see a color combination guide I developed, as part of the brand guidelines. It shows different types of combinations and even a color ratio. It enables anyone who works on the brand, to create designs quickly and without having to to guess work.
Iconography
The “x” symbolizes a closed mouth, the second icon is an eye and the last are sound waves. They’re the symbolized interpretation of “Three Wise Monkeys”. The icons work vertically but also horizontally.
There are two version of the icons. One is a simplified version, that is used in the pattern (left) and the logo lockup. The other (right) is a more detailed version that adds more interest when displayed on it’s own.
